It’s almost that time of year again! The week when dog enthusiasts come together to celebrate our amazing four-legged friends and watch them compete in a whole range of events! We’re talking about Crufts 2019 of course! Hosted at the NEC arena in Birmingham, this year’s show will take place between the 7th and 10th of March. At The Insurance Emporium, we really enjoyed last year’s event, so we thought we’d get you in the mood for more canine adventures with this collection of 7 fun facts about Crufts that you really need in your life!

1. It’s a right royal event!

Back at the first Crufts in 1891, three of Queen Victoria’s sovereign pups won prizes! There’s been a royal connection ever since, with many other dogs having been entered by members of the royal family. Our current monarch, Queen Elizabeth II is the royal patron of the organisers of the show.

2. Show me the money!

Surprisingly, there’s very little prize money to be had for success at Crufts’ dog shows! The winner of the coveted Best in Show receives a replica trophy and only £100! The potential future earnings from sponsorship and stud fees, however, more than make up for this!

3. An education

Crufts can be used as an important learning tool! Every year, hundreds of veterinary students descend on the show – it’s a fantastic place for them to encounter so many different breeds of dog in one place!

4. Leading the way!

During Crufts 2005, dog food company Pedigree, smashed a Guinness World Record! They worked over the four days to create the longest dog lead ever seen – measuring a whopping 686 metres! A fantastic achievement – however, it might be one to avoid when going on actual walks for fear of getting tangled!

5. Winner’s gallery

The first ever winner of Best in Show, when it was introduced in 1932, was a Greyhound named Primley Spectre. The breed that has won the most times by far, however, is the English Cocker Spaniel, having won the coveted award a total of seven times!

6. What about us?

Crufts is open only to registered pedigree breeds. But don’t worry – there’s a separate competition for crossbreeds! Scruftts takes place in a series of heats throughout the year, with the final being held during the four days of Crufts. Categories include Most Handsome Crossbreed Dog and Golden Oldie Crossbreed!

7. It’s not just about the show!

There’s plenty going on during Crufts other than the dog shows! Our favourite is the Discover Dogs area, where visitors can meet over 200 different breeds of pooches! It might be a great chance for people considering buying a dog to work out what breed is right for them. But it could also just a fantastic opportunity to hang out with loads of new furry friends!

Whether you’re planning on going to Crufts this March or watching the TV coverage, we hope these fun facts have got you in the paw-fect mood for the action! If you have a four-legged friend of your own, you might want to think about taking out dog insurance for peace of mind should anything go wrong. At The Insurance Emporium, you could get up to 30% discount* off Dog Insurance with cover for Public Liability up to £1.5 million^ as a Standard Benefit. Head to The Insurance Emporium to find out more!


* The 30% discount is made up of 20% Introductory Discount plus 10% Multi-pet Discount (if appropriate). The Introductory Discount is available for the first 12 premium payments on lunar and calendar monthly policies or one premium payment on annual policies.

^ Public Liability cover up to £1.5 million is available on Public Liability Only, Time Limited, Maximum Benefit and Lifetime policies only.

This blog is in no way sponsored, endorsed or administered by, or associated with Crufts or Pedigree.

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