Nestled on the northern quay of London’s Royal Victoria Dock, the ExCeL centre is one of the world’s premiere exhibition centres. With over 100,000 square metres of display space it was the perfect venue for the London Bike Show 2017. Sharing the space with the Triathlon Show: London, the Outdoor Adventure & Camping Show and the Oceans Festival, the UK’s largest cycling show returned to preview the latest developments for road cyclists, mountain bikers, commuters and part-time enthusiasts.

At The Insurance Emporium, we’re seriously cuckoo about cycling and bonkers about bikes. Not only is it a great way to get out and discover your own adventure on Britain’s highways and byways but you can keep fit AND you can also do your bit for the environment. With so much to see at the London Bike Show 2017 we could resist sending someone down to report back on the best bits!

Sir Chris Hoy chats science

Bicycle InsuranceSix-time Olympic gold medallist and knight of the realm Sir Chris Hoy was on hand on the first day of the show to take part in a unique Q&A at the Riders’ Lounge. The talk was enlightening as Scotland’s most decorated Olympian revealed that the one thing he misses most since retiring from competitive cycling is the camaraderie with his teammates. He keeps himself fit by training still but this is mainly on his own equipment at home in his garage! Sir Chris also delivered invaluable advice for budding endurance or sprint cyclists. Stay hydrated, even if you’re not thirsty keep drinking, and protein is extremely important for repairing and maintaining important muscles that can tear or strain. Listen closely, this is straight from the second-most decorated Olympic cyclist of all time!

Latest models revealed

Along with the special guests, the biggestBicycle Insurance draw of the London Bike Show is the 300-plus stands where manufacturers can display the newest innovations to excited enthusiasts. One of the most interesting developments came from US-brand Cannondale, who surprised the cycling world with an electric mountain bike (E-MTB) called the Moterra; a bike that supposedly handles better than any other e-bike around. Also on show was the new Boardman Air Signature, apparently one of the fastest road bikes ever seen, and the Vitus Escarpe 29 VRX, boasting a RockShox Reverb Stealth dropper seatpost to help you to smash your personal best. We also couldn’t keep our eyes off the truly beautiful Argon 18 Nitrogen Pro, an aerodynamic delight that has already seen exposure on the Tour de France circuit!

Plenty to see and do

Bicycle InsuranceIt was a miracle that we actually managed to return from the ExCeL, there was so much for us to feast our eyes upon. Once again, the Air to the Throne stage drew many an interested onlooker as 40 of the world’s most-skilled freestyle mountain bike riders competed for an incredible kitty of €10,000. World number 1, Nicholi Rogatkin jetted in from the States to see off fierce competition and retain his crown. There were also a variety of stands offering innovative (and tasty!) products such as TrueStart and their Hero bar; delivering a shot of espresso for that much-needed caffeine boost on longer recreational rides.

With over 50 guest speakers and 50,000 visitors, the London Bike Show is a perennial success and every time we visit we’re inspired to get our bikes out and start pedalling. If you do enjoy cycling then you may want to look at cycle insurance that could protect you and your equipment in the event of an unfortunate incident. At The Insurance Emporium, we offer a 15% Intro discount and great Elective benefits such as Competitive Use and Personal Accident up to £50,000. Spin by today and find out more!


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